Hello again! It’s your Talk the Talk team here with another exciting post about verbal behavior. Just to refresh your memory, we’ve been diving into the components of verbal behavior, specifically the most common verbal operants. As you may recall, verbal behavior is “behavior whose reinforcement is mediated by a listener” (Cooper, Heron, & Heward, 2020). In other words, the reinforcement for verbal behavior must come from another person’s actions.
In our previous post, we discussed the mand, which is just another way to explain the act of making a request. Today we will be looking at another verbal operant, the tact. Let’s get started!
“A tact is a label for something you see, hear, smell, taste or touch. The antecedent for a tact is some form of stimulus (the actual item, a picture, a sound, or a smell) and the consequence for a tact is indirect reinforcement, such as praise” (Barbera & Rasmussen, 2007, p. 119). In other words, you can think of tacting sort of as labelling or commenting on something in the environment.
Now let’s dissect this behavior analytically…
During an instance of tacting, a person comes into contact with a non-verbal discriminative stimulus (SD) and engages in a response in return. When that response then contacts a generalized conditioned reinforcer, it comes under control of the nonverbal SD (Cooper et.al., 2007, p. 530).